20 Google Statistics That Matter To Your Business
- The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches
- Listings with photos are 2x as likely to be considered reputable and get 35% more clicks
- 49% of businesses receive more than 1,000 Views on Search per month
- Around 90% of the whole world population only look at the first-page result
- Factors customer care most about: rating (84%), legitimacy (81%), recency (80%), sentiment (79%), quantity (79%), responding to reviews (78%), photos (64%).
- 90% of people read reviews before purchasing
- 84% of searches are discovery, while 16% are direct
- Canada receives the highest number of average direct and discovery searches (1,229), at a rate of 13% direct to 87% discovery
- When writing a review, 20% of consumers expect to receive a response within one day
- There was a 61% increase in calls from Google My Business from January 2020 to July 2020
- A typical business gets 59 actions from their GMB listing every month. And this translates to 5% of GMB listing views resulting in some sort of action
- Local businesses receive 94% of calls from GMB between Monday and Friday
- The most likely time to receive calls from GMB is 10 am to 12 pm
- Our research into consumers’ use of Google My Business and local business websites found that 64% have used GMB to find contact details for a local business – and this figure is likely to grow
- Hotels have the highest number of views on both Search and Maps each month
- There are over 3.5 billion searches per day
- In comparison, businesses in the USA receive 26% of their views from Maps results
- On average, 56% of actions on GMB listings are website visits
- 16% of businesses receive more than 100 calls each month from GMB
- Google My Business listings have an average of 11 photos
- 97% of users learn about local companies online, with the majority of those users learning about them through GBP panels.
- Google has long since overthrown the Yellow Pages in providing business info. In fact, 64% of customers use the phone number listing in Google Business Profile panels to reach out to local companies
- Complete Listings are 7x More Likely to Get Clicks Than Those Left Unfinished
- 84% of Searches are ‘Discovery Searches’. Most of the time, people do a “near me” Google search to find a business that meets their needs.
- Google properties account for approximately 92% of the US search engine market share. The second most popular search engine, Bing, holds only 3%.
- 90% of Searchers Read Reviews Before Purchasing
- When Writing a Review, 20% of Consumers Expect a Timely Response
- The majority of smart phone users use “click to call” from GMB profiles when searching for a business
- 50% of “near me” Google searches done through mobile result in a store visit (34% for desktop searches)
- 46% of Google searches are done with “local intent”; these are YOUR local customers.
- Google has replaced the yellow pages. 97% of users search online when researching local businesses.
- A purchase follows 28% of all local searches
- 76% of local searches on mobile result in a “brick and mortar” visit within 24 hours
- 24.4% of all clicks go to the first result of local business searches
- 62% of consumers will disregard a business if they lack a legitimate online presence
- 88% of potential customers consider online reviews before choosing a local service
- 56% of local businesses have not yet verified their Google My Business listing!
- 70% of online marketers with experience in both SEO and PPC report generating more qualified leads organically than through paid advertising
- 75% of Google searches never scroll past the first page of results
- 51% of consumers access the Internet almost exclusively on their smartphones (little to no desktop of laptop usage)
- Alphabet, the parent company of Google & YouTube, owns over 200 smaller companies, many of which provide valuable yet under-the-radar business tools at little to no cost; Our aim is to understand and help our clients utilize these hidden treasures
- There were more than 2 trillion Google searches in the past year; that’s 5 billion daily, 228 million hourly, 3 million per minute and 63 million every second
- Google images account for more than 20% of all searches
- Google maps accounts for 13% of all searches
How Important Is Google To Your Business?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?
Did You Know?
Google Has A 92% Market Share Of Your Customer’s Searches?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?
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Are You Taking Advantage Of Google’s Most Valuable Tool?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?