20 Google Statistics That Matter To Your Business
- The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches
- Listings with photos are 2x as likely to be considered reputable and get 35% more clicks
- 49% of businesses receive more than 1,000 Views on Search per month
- Around 90% of the whole world population only look at the first-page result
- Factors customer care most about: rating (84%), legitimacy (81%), recency (80%), sentiment (79%), quantity (79%), responding to reviews (78%), photos (64%).
- 90% of people read reviews before purchasing
- 84% of searches are discovery, while 16% are direct
- Canada receives the highest number of average direct and discovery searches (1,229), at a rate of 13% direct to 87% discovery
- When writing a review, 20% of consumers expect to receive a response within one day
- There was a 61% increase in calls from Google My Business from January 2020 to July 2020
- A typical business gets 59 actions from their GMB listing every month. And this translates to 5% of GMB listing views resulting in some sort of action
- Local businesses receive 94% of calls from GMB between Monday and Friday
- The most likely time to receive calls from GMB is 10 am to 12 pm
- Our research into consumers’ use of Google My Business and local business websites found that 64% have used GMB to find contact details for a local business – and this figure is likely to grow
- Hotels have the highest number of views on both Search and Maps each month
- There are over 3.5 billion searches per day
- In comparison, businesses in the USA receive 26% of their views from Maps results
- On average, 56% of actions on GMB listings are website visits
- 16% of businesses receive more than 100 calls each month from GMB
- Google My Business listings have an average of 11 photos
- 97% of users learn about local companies online, with the majority of those users learning about them through GBP panels.
- Google has long since overthrown the Yellow Pages in providing business info. In fact, 64% of customers use the phone number listing in Google Business Profile panels to reach out to local companies
- Complete Listings are 7x More Likely to Get Clicks Than Those Left Unfinished
- 84% of Searches are ‘Discovery Searches’. Most of the time, people do a “near me” Google search to find a business that meets their needs.
- Google properties account for approximately 92% of the US search engine market share. The second most popular search engine, Bing, holds only 3%.
- 90% of Searchers Read Reviews Before Purchasing
- When Writing a Review, 20% of Consumers Expect a Timely Response
- The majority of smart phone users use “click to call” from GMB profiles when searching for a business
- 50% of “near me” Google searches done through mobile result in a store visit (34% for desktop searches)
- 46% of Google searches are done with “local intent”; these are YOUR local customers.
- Google has replaced the yellow pages. 97% of users search online when researching local businesses.
- A purchase follows 28% of all local searches
- 76% of local searches on mobile result in a “brick and mortar” visit within 24 hours
- 24.4% of all clicks go to the first result of local business searches
- 62% of consumers will disregard a business if they lack a legitimate online presence
- 88% of potential customers consider online reviews before choosing a local service
- 56% of local businesses have not yet verified their Google My Business listing!
- 70% of online marketers with experience in both SEO and PPC report generating more qualified leads organically than through paid advertising
- 75% of Google searches never scroll past the first page of results
- 51% of consumers access the Internet almost exclusively on their smartphones (little to no desktop of laptop usage)
- Alphabet, the parent company of Google & YouTube, owns over 200 smaller companies, many of which provide valuable yet under-the-radar business tools at little to no cost; Our aim is to understand and help our clients utilize these hidden treasures
- There were more than 2 trillion Google searches in the past year; that’s 5 billion daily, 228 million hourly, 3 million per minute and 63 million every second
- Google images account for more than 20% of all searches
- Google maps accounts for 13% of all searches
How Important Is Google To Your Business?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?
Did You Know?
Google Has A 92% Market Share Of Your Customer’s Searches?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?
Coming up with options for the headline
Are You Taking Advantage Of Google’s Most Valuable Tool?
More than 90% of customer searches, but did you know that the most important part of a strong Google presence is based on a tool provided FREE to every business?
When a customer searches for a type of business, “plumbers” for example, GMB drives the search results. By properly setting up your profile, you improve your chances of the customer choosing your business.
GMB also drives the information Google provides about individual businesses such as phone number, Web address, and driving directions. Incomplete or incorrect information is frustrating to customers and makes your business look unprofessional.
Additionally, GMB is home to critical business reputation management (i.e. Google Reviews), powerful event and sales promotion tools, and content marketing features that generate organic, free traffic that outside SEO efforts simply cannot achieve.
